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Case Study: YouthCentric

YouthCentric, a non-profit organization in Cobb County that exists to empower youth for sustained change, needed a new website build from scratch that would serve as the foundation for launching their organization and raising support for it. Their objectives included a simple and straightforward website that would explain their mission and purpose, integrate their donation platform, and incite visitors to support their cause.

We created a custom, 4-page website for YouthCentric that lays out key information about the organization and incorporates videos, pictures and sketches, with clear calls to action to donate. The design builds upon the organization’s branding with its colors and theme of circles, encompassing the keywords of youth, balance, community, and stability and strategically appealing to their target audience of young people of high-school age. The back-end of the site, with its custom interface in WordPress, allows the organization to easily update content as they evolve and grow and to collect donations and control that capability as it is seamlessly integrated into the site. The end result is a clean and effective website that clearly communicates the organization’s message, makes it easy for users to understand how to take action, and provides the framework for the organization’s growth and expansion in the future.